How to drive traffic from your Instagram to podcasts using stories

How to drive traffic from your Instagram to podcasts using stories

I’m sure we all understand how important creating content is.

And how it is importanter (You’re probably thinking why is this graphic designer writing? Well…..I’m creating content, is that too meta for you?) for your content to be accessible to the right audience.

Meet John, John is an artist who produces folk metal music.

John has a wide fan base on Instagram, but those aren’t being translated into Youtube music video views.

What does John do? John puts up a post. Sure, but organic reach is dead…duhh

John notices that his stories get 5x more views/impressions than his posts.

John decides to put up a teaser of a sort on his story, with a swipe up link to his youtube video.

John then went to sleep. To his surprise in the morning, John notices that nearly 83% of his viewers had swiped up to his link, which ended up getting him a lot of that YOUTUBE MONEY & John now has a house in Beverly Hills.

Okay, I made that up.

But… you get my point. It is one thing to create content, another to tailor it for different platforms.

Sure, John could’ve cropped his music video into a 10 second vertical creative. But not all of us are fortunate enough to have a video in the first place.

Why stories you ask?

Allow me to quote Sir Gary Vaynerchuk,

“I believe that Instagram stories are one of the most underpriced assets in brand’s current competition for attention.”

How to repurpose audio clips into Instagram stories: A tutorial


Step 1:

First, we would want to create a base creative, again – keeping in mind that after effects is not your native application, this can be created in illustrator/photoshop/canva

It should look something like this:

You can also download these from here.

Feel free to use them in your creatives, no attribution required 🙂

Step 2:

Create new project>new composition with the size 1080(w)x1920(h)

Step 3:

Import your base creative to library

Step 4:

Import your audio to library, drag and drop to the timeline

Step 5:

Create new solid, with the same size – 1080×1920

Step 6:

Navigate to effects>generate>audio spectrum


Step 7:

Click on effects control, Select source>choose your audio file

Step 8: 

Play around the specs, you can preview them by just hitting the space bar.

Here’s my configuration:


Step 9:

Export to Adobe Media Encoder Queue

Step 10:


Click on H.264 > Make sure the ‘Maximum render quality’ is checked

Step 11:

Click on the play icon at top right corner.

And you’re done.

You can also go a step further and add subtitles to the same(next tutorial idea?)

Hope this tutorial helped, please feel free to reach out in case of queries.

P.S: You need a minimum of 10k followers on your profile to be able to add links to your story.

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